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Research papers

Analysis of new products on basis of results from several minor analyses and creative interpretation

My notes relate to the introduction of Alt om Mad in Denmark in the Autumn 1977. Comprehensive analyses were preceding the introduction, ensuring a minimal risk by the launching. We carried out the following test programme: 1) Test of potential and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Torben Larsen
September 1, 1978
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Citation

Larsen, T. (1978a, September 01). Analysis of new products on basis of results from several minor analyses and creative interpretation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-new-products-on-basis-of-results-from-several-minor-analyses-and-creative-interpretation